Privacy Policy

Moo Moo Lab LLC develops and publishes games for mobile devices. “Moo Moo Lab”, “we” or “us” refers to Moo Moo Lab LLC. and its subsidiaries, parent companies, joint ventures, and other corporate entities under common ownership and/or any of their agents, consultants, employees, officers and directors.

Your right to privacy is one of our primary concerns. This Privacy Policy describes how this app collects, uses and discloses information about you collected through our website and Services.


Moo Moo Lab LLC reserves the right to periodically modify this Privacy Policy. We encourage you to review the Privacy Policy from time to time for the latest information on our privacy practices. If we make any changes to the Privacy Policy, we will revise the date at the top of the Privacy Policy with an updated revision date. In case of material or significant changes, we may provide an additional notice (such as emailing you, or placing a notice on our website or in-game). Please note that your continued use of our Services will signify your acceptance of any updates to this Privacy Policy.

Information Collection

Information You Provide

We collect information that you voluntarily provide in this app, such as when using our Services or registering an account with us, participating in a promotion or survey, requesting customer support or otherwise communicating with us. The type of information that we may collect includes your first and last name, email address, precise geo-location, phone number, DOB, gender, friend connections, credit card information, photograph, avatar images, password, forum posts, or other identifying information you choose to provide.

Information We Collect Automatically

When you use our Services, we automatically collect information about you, including:

  • Device information: We collect device specific information when you access our Services from a mobile device, including your hardware model, operating system and version, unique device identifiers, device software platform and firmware, data about usage of our Services while connected to devices that you authorize us to integrate, geographical data and mobile network information, and other anonymous or aggregated data as reasonably required by MobilityWare to enhance our Services and products. We may on occasion match or combine the information automatically collected from your device with personal information we obtain from you or other sources, including publicly available databases or third parties from whom we have purchased data or that is already in our records. This sort of combined information may be used in the ways described in this Privacy Policy.
  • Use Information: We collect information about your use of the Services, including the type of browser you use, access times, pages viewed, game play activity, interactions with other players, your IP address and the page you visited before navigating to our Services.
  • Information Collected by Cookies and Other Tracking Technologies: We, and our partners acting on our behalf, use cookies, web beacons, and similar technologies to collect information about the pages you view, your movements around our website, the links you click and other actions you take on our Services. We may also use this technology to gather demographic information about our user base as a whole. We may receive reports from our partners (e.g. Google Analytics) providing us with this collected information on an individual and aggregated basis based on your use of our Services. You can control the user of certain cookies at the individual browser value. Please review your browser or device setting for more information. If you reject cookies, you may still use our website and Services, but your ability to use some features may be limited. Web beacons are electronic images that may be used in our Services or emails to help deliver cookies, count visits, understand usage and campaign effectiveness, and determine whether an email has been opened and acted upon. We also use mobile analytics software to allow us to better understand the functionality of our mobile software on your devices. This software may record information such as how often you use the application, the events that occur within the application, aggregated usage, performance data, and where the application was downloaded from.

Information We Collect from Other Sources

We may also collect information from features and functions offered by other sources such as social networking sites like Facebook, Twitter or LinkedIn. These features may collect your IP address, pages you visit on our website, or set a cookie to enable the feature to function properly. Please note that these features are subject to the privacy policy associated with the third parties providing them. For example, if you create or log into your account through a social media site, we will have access to certain information from that site, such as your name, account information, profile picture, phone number, email address, gender, date of birth, and friends list. We may process, use, combine, disclose, and retain such information in accordance with this Privacy Policy. In some instances, you may log in to our website or Services using sign-in services such as Facebook Connect or an Open ID provider. These services will authenticate your identity, provide you the option to share certain personal information with us (such as your name and email address) and to pre-populate our sign up form. Services like Facebook Connect give you the option to post information about your activities on our website or Services to your profile page to share with others within your network.

How We Use Your Information

We may use and retain the information that we collect about you for various purposes, including to:

  • Operate, improve, and optimize our Services;
  • Create your game accounts and allow you to play our games;
  • Identify, suggest, and facilitate connections with other players and personalize our Services to you;
  • Facilitate communication between players;
  • Fulfill your purchase and send you an order confirmation;
  • Provide technical and customer support;
  • Protect safety and well-being of our players;
  • Protect our legal rights and property in connection with our Services;
  • Prevent fraud or potentially illegal activities and enforce our Terms of Service;
  • Manage and deliver contextual and behavioral advertising;
  • Notify players of in-game updates, new products, promotions, and/or other marketing communication;
  • Monitor and analyze usage and trends in connection with our Services;
  • Comply with our legal obligations, resolve disputes that we may have with you or other players, and to enforce our agreements with third parties;
  • Conduct research; and
  • Carry out any other purpose for which the information was collected.

Consent to Data Processing in the United States

Moo Moo Lab LLC is based in the United States and the information we collect is governed by U.S. law. By accessing or using the Services or otherwise providing the information to us, you consent to the processing and transfer of information in and to the U.S. and other countries. The laws in the United States may not be as protective of your privacy as those in your location.

How We Share Your Information

We may share and transfer your information (both inside and outside the country you live in) as provided in this section or as otherwise described in this Privacy Policy.

Non-Personal Information

We may use, disclose to our partners and vendors acting on our behalf; or to publish aggregated, anonymous information about our players for industry analysis, demographic profiling, marketing, analytics, provision of advertising, and other business purposes.

Personal Information

We may share your information, including personal information, with third parties or allow third parties to collect this information from our Services, as follows:

  • With your consent or at your direction and in some ways not specifically described in this Privacy Policy, including if we notify you through our Services that the information you provide will be shared in a particular manner and you provide such information;
  • We may use third party service providers such as credit card processors, email service providers, shipping agents, data analyzers and business intelligence providers; Moo Moo Lab LLC has the right to share your personal information as necessary for the aforementioned service providers to carry out work on our behalf;
  • With other players in connection with the social features of the Services (e.g. your username, profile picture and virtual content may be visible to other users of that game);
  • We may disclose personal information in response to a request for information if we believe disclosure is in accordance with any applicable law, regulation, or legal process; or is otherwise required by any applicable law, rule or regulation;
  • We may disclose your personal information if we have a reason to believe that a disclosure is necessary to address a potential or actual injury or interference with our rights, property, operations, users or other who may be harmed or may suffer loss or damage, or we believe such disclosure is necessary to protect Moo Moo Lab LLC’s rights;
  • Moo Moo Lab LLC may create co-branded web pages or games with our third party partners or contractors and in connection with these relationships we may pass your personal information to these partners in order to offer these co-branded Services. Such transfers are covered by our Privacy Policy, our agreements with those partners and our co-branding partners’ privacy policies. We make reasonable commercial efforts to ensure that all our third party partners and contractors adhere to the terms and conditions of our Privacy Policy;
  • Any information that you share in the course of contributing to user-generated content to our Services, such as forums, blogs or the like is public information and there is no expectation of privacy or confidentiality. Moo Moo Lab LLC is not responsible for any personal information that you choose to make public in any of these forums; or
  • In connection with, or during negotiations of any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

Third Party Advertising

We do not actively share your personal information with third party advertisers for their marketing purposes unless you give us your consent. When advertisers or ad networks place ads in our Services, they may collect or we may share the following information from within our Services:

  • Performance data (like the number of clicks on an advertisement)
  • Aggregated and/or de-identified information about you or other players collectively not intended to personally identify you
  • Certain technical information (such as IP address, non-persistent device identifiers like IDFAs, and de-identified persistent device
  • identifier like a hashed Android ID)Your social network ID
  • Other contextual data about your game play (e.g. your level and session length)

The information collected may be used to measure the effectiveness of the ads, offer targeting advertising, and/or undertake web analytics (like Google analytics). Advertisers and ad networks may collect this information through the use of tracking technologies, and they may share this information with their customers and clients. Please note, after clicking on a third party ad you may no longer be on a site hosted by Moo Moo Lab LLC. This Privacy Policy does not apply to, and Moo Moo Lab LLC is not responsible for, third party cookies, web beacons or other tracking technologies. We are not responsible for the actions of those companies, the content of their products or services, the use of the information you provide them, or any products or services they may offer.

Moo Moo Lab LLC may store and/or transfer your personal information to its affiliates and partners in and outside of EU/EEA member states and the United States in accordance with mandatory legislation and this Privacy Policy.

Managing Your Information

Moo Moo Lab LLC does not verify the accuracy of your personal information and the correctness of this information is solely your responsibility. However, we make good faith efforts to enable you to update, confirm, or delete (or otherwise de-identify) your personal information in our possession.

Upon request, Moo Moo Lab LLC will let you know whether we hold any of your personal information. You may access, correct, or request deletion of your personal information by opening a help ticket directly in-game via the Help section; emailing us at We will need sufficient information from you to establish your identity in order to fulfill your request. In some cases, we may not be able to remove your personal information, in which case we will notify you via email that we are unable to do so and why.


Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality or our Services.

Push Notifications

With your consent, we may send push notifications (or “alerts”) to your mobile device to provide game activity information, service updates, promotional communications and other related messages. You can deactivate push notifications by changing your notifications settings via your mobile device.